Due to my original founding of their web team back in 2001 - before we designed and built a CMS together - Big Picture tended to turn to me for UI/UX and general promotional design work after I left the company in 2006. In the past three years I have generally worked with their main client, Badbeat poker to beef up and existing brand and get some milage out of it in the web, mobile and second screen areas.
Badbeat are a poker trader service which sponsors players in the professional gaming circuit.
Badbeat are a poker trader service which sponsors players in the professional gaming circuit.
Among many initiatives undertaken together was the Superpowers rewards scheme whwre we created a whole new suite of promotional imagery and a system of ranking players which governed their consequent sponsorship fees
We also worked closely to pack functionality into their third screen web app, designed to allow players to keep up with their rankings on the move and share successes and failures among closed networks of team and rival players
In among the day to day work of creating promotional user experience for the brand, there were aso occasional short run print advertorial and magazine spreads, which necessitated the maintenance of a brand library for print and web, containing sets of images, type lockups and web ads in standardised formats across three languages
