TL; DR - Helped an award winning UK based Compliance-As-Service Saas startup to define their product, setting up their first user personas and scenarios. Built a series of iterative interactive wireframes which I then quikcly developed into a visual prototype from scratch for presentation. Significant design education and product management.
I was introduced to Paul McCullough, CEO & Founder of HELM via NYC's Rise community, an accelerator run by Barclays in late 2016. HELM were a startup focused on US financial regulation and were developing a learning machine which would enable a Saas-style approach to assessing your company's levels of compliance.
The idea is that a series of yes or no answers about the company's structure give the system a layered understanding of the business needs of the company in the context of US law. Once tested in the US the product would then be rolled out in other regulatory areas but the task for now was the build a UI using actual test cases in order to demo the software itself.
At the point which I worked with the company, having just won a bunch of startup accolades, Paul was putting the regulative theory of his application into practise, and had me sit down with his CTO and draw out basic scripts for what he wanted to present to his VCs. There was a very tight - six week - deadline for delivery so we set to work right away.
The idea is that a series of yes or no answers about the company's structure give the system a layered understanding of the business needs of the company in the context of US law. Once tested in the US the product would then be rolled out in other regulatory areas but the task for now was the build a UI using actual test cases in order to demo the software itself.
At the point which I worked with the company, having just won a bunch of startup accolades, Paul was putting the regulative theory of his application into practise, and had me sit down with his CTO and draw out basic scripts for what he wanted to present to his VCs. There was a very tight - six week - deadline for delivery so we set to work right away.
Prototype 01: establish the visual metaphor / workflow
Combining Wireframing and generalised interaction design, this first look and feel allowed us to discuss whether or not this UI was usable in terms of the long term vision for the product. It was agreed that each iteration of the prototype would bring forward the visual aspect slightly.
Prototype 02a: User First time Sign in
This Prototype was used to show simple login issues
Prototype 02b: User Returning Sign in
This Prototype was used to show simple login issues
Prototype 03: Create new compliance issue
This mockup was created to discuss the issues around creaitng a new item and how that looks to the user
Final prototype for presentation: fast visual layer applied, two user journeys
Once the journeys had been agreed on and edits applied to the advanced wireframe, the entire piece was visually dressed to align with Helm's guidelines / incorporate their colors. The result was a very usable series of screens that brought HELM to life and got it first round funding
