TL/DR - six month contract to provide full UX audit and logo design for a Canadian training startup; performed full stakeholder interviews and analysis, produced a full set of walkthroughs. Also provided basic logo and business cards / applications
In Spring 2018 I was approached by the CEO of Innovorg for a fixed length contract: as is common with startups, their proof of concept needed some dressing up both as a usable piece of software but also as a potential investment, as they were heading into a funding phase.
We got started quickly with mapping out the user journeys and workflows that we expected to take place in the application, and taking a look at how that would accrue
Next, we took a step back and examined the broader context of how users enter and leave the service: Because this is a training application intended to track employees over time, we quickly realised that we needed to cover onboarding AND offboarding as closely as regular daily use of the service
We then took everything we had learned in the process of studying the user, and used it to create a basic set of workflow sketches from which we extracted the main navigation
This was when we started prototyping the main navigation
As we iterated on the product, in parallel I was creating a basic logotype from an object which belonged to the CEO - the spiral from the object became the main graphic object for the logo. As I progressed with this, I tested a couple of versions and colors in the UI
Basic wireframes were iterated in parallel with the UX work being done; As we discovered features or user needs, they would be very quickly prototyped as advanced wireframes in sketch (for example this prototype here)
As the logo and palette were developing in parallel, so I began to add color into the advanced WFs in order to flesh out the UI.
Fortunately the color UI could be iterated on just as quickly in Sketch as we had a lot of onboarding and contingency UI to create. Here is the third major prototype.
